For those in the market for a new furry friend, the Niagara Country SPCA opened its doors. The organization held a special promotion Sunday, with all cats and dogs half price.

And as YNN's Kate McGowan explains, the animal shelter also made a promise to go no-kill for the entire day.

"We've gotta begin to move these animals out of the facility because our intake is so great during the summer months," said SPCA interim director, Amy Lewis.

With close to 100 cats and dogs up for adoption, Lewis said they need loving homes.

The SPCA made a pledge to go no-kill for the entire day, Sunday. Management said it's a step in the right direction, after reports of deplorable conditions led to a shake-up at the shelter earlier this year.

"Shelter has been working towards saving as many lives as possible and I really think it's important to get that out there in the community. That we have made that commitment, that we really mean business when we want to make sure we keep that euthanasia rate as low as possible," Lewis said.

In the effort to keep that euthanasia rate down, the space inside the shelter, can at times be very crowded.

A volunteer said, "The animals here really need homes and the organization is one of the best in the community."

The no-kill event was centered around the adoption of pit bulls. Officials said the shelter is over-run with them, mainly because it's a breed that has a negative rep.

"A lot of these dogs just need a second chance, a lot of these cats just need a second chance."

The organization relies on help from the public, in the form of adoptions and donations. It's all about making a difference in the community and the animals' lives.